Roblox Rewarded Video Ads: How Creators Earn From Them

There is a deal at the heart of a fast-growing Roblox ad format: a player watches a short video, gets something useful in the game, and the creator gets paid. That is a rewarded video ad — a full-screen video of up to 30 seconds that a player chooses to watch in exchange for a defined in-game reward, such as extra lives, in-game currency or a power-up. Launched in April 2025 in partnership with Google, the format now runs in more than 400 experiences, including Grow a Garden, Dress to Impress, Brookhaven and Plants vs. Brainrots, and at RDC 2026 Roblox teased a no-code Studio plug-in and new placements coming in Q4 2026, according to reports from the conference.

What Rewarded Video Ads Are — and Why Players Accept Them

Rewarded video is the most player-friendly ad format on Roblox, and that is the point. Unlike a banner a player ignores or a video that interrupts play, a rewarded video only plays when the player taps an opt-in prompt, and the reward is stated before they commit: watch this video, get 50 coins. The video runs full-screen for 6 to 30 seconds.

Players accept the format because the exchange is clear. Roblox reported that 87% of users expressed a positive opinion of rewarded video in an early brand lift study. Early tests averaged a completion rate over 80%, and Roblox later reported completion rates above 90% and viewability above 95% across more than 1,000 brands. An ad a player chooses to finish is worth far more than one they close after two seconds. The format only shows to users aged 13 and older — if your audience is mostly younger players, this is not your monetisation route.

Rewarded video sits alongside Roblox's other ad formats. Immersive ads — billboards and video boards inside experiences — came first in 2023. Sponsored ads let creators buy traffic for their own games, and on Roblox's Q3 2026 earnings call, chief executive David Baszucki said over 70% of the top 100 games by hours were running sponsored ads. Roblox is also testing skippable pre-roll video ads in select cohorts and countries.

How It Works for Players

From the player's side, the flow is short. Somewhere in the game — a shop, a revive screen, a "double your coins" button — the player sees a clear offer: watch a video, get a stated reward. They tap to opt in, the video plays full-screen, and the reward arrives when it ends. They can always walk away: there is no penalty for not watching.

Three details define the experience. First, the reward is fixed and known in advance — extra lives, currency, a boost, a gameplay shortcut. Randomised or mystery rewards are prohibited, so a player never watches a video to find out what they might get. Second, the ad and the reward must be disclosed before the video starts. Third, the ad only appears to users 13 and older. Rewarded video ads are only available to users aged 13 or older, and developers must not use reward mechanisms to incentivise users under 13 to engage with advertising content.

How Creators Set It Up

For creators, rewarded video is a self-service setup. Eligible developers enable it in Roblox Studio through the self-service API, using the tools in Ads Manager, and define rewards from developer products they already sell — in-game items, boosts or consumables that already fit the game's economy. There is no separate ad product to build.

Eligibility is the first gate. Creators must be 13 or older, with ID verification and two-step verification on the account, and the experience must be public, with a complete Maturity and Compliance Questionnaire approved by Roblox, and an average of at least 2,000 unique visitors a month — the current Creator Documentation requirement, checked November 2026. Roblox serves the ads itself and sources demand centrally, through its direct sales team and programmatic partnerships with Google (Google Ad Manager and AdMob), Amazon DSP, Liftoff, Index Exchange, Magnite and PubMatic. Creators do not find advertisers or negotiate rates — Roblox does that, and pays creators on an EPM basis — earnings per 1,000 impressions.

What Creators Actually Earn

Revenue from rewarded video is calculated on EPM — earnings per 1,000 impressions — so every completed view adds to the creator's income, and the high completion rate is what makes the format pay. Roblox publishes no fixed earnings figure: its docs offer a calculator where you project your own EPM, and rates vary by country, advertiser demand and season, so any guide that quotes you a fixed number is guessing. What Roblox does report is the performance around it: early tests averaged a completion rate over 80%, later rising above 90%, with viewability above 95% across more than 1,000 brands, and more than 400 experiences running the format.

The reward itself is capped by design. Roblox prohibits direct Robux payouts as a reward, and recommends rewards worth roughly 3 to 10 Robux in equivalent value. That range is deliberate: the reward has to be worth a player's 30 seconds, but not so valuable that watching ads replaces playing the game. A reward that is too generous trains players to farm ads instead of engaging with the game; a reward that is too small gets ignored. The sweet spot is a small, repeatable consumable — coins, a short boost, one extra life — that a player wants several times a session.

Keep rewarded video in proportion: it complements game passes, developer products and Creator Rewards rather than replacing them. Creator Rewards, launched in July 2025, pays 5 Robux per qualified daily user who spends at least 10 minutes in your experience as one of their first three visits of the day. Our game pass guide covers the other half of that equation, and our Roblox Wallet guide explains how creator earnings will be paid out from December 2026.

The Rules: What You Must and Must Not Do

Roblox's advertising rules for rewarded video are stricter than for most formats. The rules that matter most:

• Disclose everything upfront. The player must know a video ad is about to play and exactly what reward it offers, before they tap. No hidden ads, no misleading buttons, no forced taps.
• No mystery rewards. Randomised or unknown rewards are prohibited. The reward is stated, fixed and granted when the video completes.
• No direct Robux. Rewards come from existing developer products and should be worth roughly 3 to 10 Robux in equivalent value. Never promise Robux for watching an ad.
• 13+ only. Rewarded ads are not shown to users under 13, and the format is banned for that age group. If your game is aimed at younger players, do not build your economy around it.
• Use Roblox's own rewarded video product. Developers must use Roblox's Rewarded Video advertising product to offer rewarded video to 13+ users only — the Advertising Integrations rules took effect May 4, 2026.
• Keep it opt-in. The player chooses to watch. An ad that plays without a tap, or that blocks progress until watched, breaks the format's core rule.

The rules tightened further in 2026. From May 4, 2026, Roblox requires stricter ad labels and disclosures: content counts as an ad when a brand pays a creator to show up in an experience or when an experience promotes off-platform products, and creators must register each brand integration before it launches. Roblox is also teasing a creator revenue-sharing model for brand deals starting in January 2027. And the scam warning that applies to every Robux offer applies here too: any site promising free Robux for watching ads is a scam — real rewards live inside the game, never on a third-party site.

What Is New: The Q4 2026 Expansion

The biggest change to rewarded video is happening now. At RDC 2026 in September, Roblox teased an expansion of the format, with the pieces landing in Q4 2026:

• A Studio plug-in (Q4 2026). Creators will be able to add rewarded video through drag-and-drop 2D and 3D templates, with no code.
• A pre-gameplay surface. A rewarded video placement that runs before gameplay starts, so creators can test placements without interrupting play.
• Multi-reward rotation. Creators will eventually be able to rotate multiple rewards inside a single video placement, with reporting for each reward.

For a small creator, the plug-in is the important one. Today, setting up rewarded video means working with the API; from Q4 2026, it should mean dropping a template into your game and choosing a reward. If you have been waiting for the setup to get simpler, the plug-in is your moment — but the eligibility requirements still apply.

Is Rewarded Video Worth It for Your Game?

It depends on three things: your audience's age, your game's session shape, and where you put the placement. If most of your players are under 13, the format cannot serve them at all — skip it and monetise through game passes instead. If your players are mostly 13 and older and your sessions have natural pause points — a death screen, a shop visit, a "need more coins" moment — rewarded video fits.

Placement is the skill. The best placements sit where a player genuinely wants the reward: a revive after a tough death, a currency top-up at the shop, a booster before a hard level. The worst sit where they interrupt flow: mid-round, on a timer, or on the spawn screen. One or two well-placed prompts beat five scattered ones — a placement that annoys players costs you retention, which is worth more than any ad revenue.

A short checklist before you start: confirm you meet the eligibility requirements (13+, ID verification, two-step verification, public experience, traction threshold); pick one reward worth roughly 3 to 10 Robux in equivalent value; place the prompt at one natural pause point; and watch your retention numbers for a week after launch. If retention holds, add a second placement. If it drops, move or remove it — the ad is not worth the players.

Frequently Asked Questions

How long are Roblox rewarded video ads?

Up to 30 seconds, full-screen. The format launched with videos of 6 to 30 seconds, and the player opts in before each one. Shorter videos are common — the exact length depends on the advertiser's creative.

Can players under 13 watch rewarded video ads?

No. Rewarded video ads are only shown to users aged 13 and older, and the format is banned for under-13s. If a younger player taps a rewarded video button, no ad is served.

Do creators get Robux directly from rewarded video ads?

Not as a player reward — direct Robux payouts to players are prohibited. Creators earn revenue on an EPM basis (earnings per 1,000 impressions), paid through the normal creator earnings system, and the player's reward is an in-game item, currency or boost worth roughly 3 to 10 Robux in equivalent value.

Do I need code to add rewarded video to my game?

Today, yes — the setup uses Roblox Studio's self-service API through Ads Manager. From Q4 2026, a Studio plug-in with drag-and-drop 2D and 3D templates is planned to make it no-code. The eligibility requirements stay the same either way.

What is the difference between rewarded video and sponsored ads?

Rewarded video earns you money when players watch an advertiser's video for a reward. Sponsored ads are the opposite direction: you spend Robux to promote your own game to other players. One is income, the other is marketing — and many successful games use both.

Can I offer a mystery reward for watching an ad?

No. Randomised or mystery rewards are prohibited. The player must know the exact reward before they commit to watching, and the reward must be granted when the video completes.

Related Guides on RBXMods

• How to make a game pass on Roblox — the other half of game monetisation: pricing, selling and scripting a game pass.
• How to make your Roblox game popular — discovery, retention and the first five minutes — the numbers rewarded video can help or hurt.
• Roblox Wallet and Card explained — how creator earnings will be paid out daily from December 2026.
• Roblox Plus explained — the subscription that now sits behind several creator requirements, including under-16 catalog access.
• How to publish your Roblox game in 2026 — the audience flow and checks that decide who can play — and see ads in — your game.

RBXMods is not affiliated with or endorsed by Roblox Corporation. Roblox and the Roblox logo are trademarks of Roblox Corporation.

Sources

• Roblox Creator Documentation: Rewarded video ads — what a rewarded video is (full-screen, click-to-play, 6–30 seconds, reward after watching), rewards as developer products rather than Robux, the recommended 3–10 Robux equivalent range, eligibility (13+, ID-verified, two-step verification, public game with at least 2,000 unique visitors a month), and the EPM (earnings per 1,000 impressions) calculator.
• Roblox Newsroom: Roblox Launches Rewarded Video Ads, Partners With Google to Scale Immersive Advertising — the April 1, 2025 launch: up to 30-second full-screen video ads bought programmatically via Google, with an average completion rate over 80% in early tests.
• Roblox Creator Documentation: Advertising for creators — the overview of creator advertising: video, rewarded video and Sponsored Experiences, with reporting in the Creator Hub.
• Roblox Support: Advertising Standards — last updated October 9, 2026: advertiser and publisher integrity, Ad Fraud rules for Rewarded Video, and restricted categories for users under 13.
• Roblox Newsroom: RDC 2026: The World Needs More Play — the September 11, 2026 RDC recap covering Roblox Everywhere, Build, Scene Generator, Moments, DevEx and the Roblox Wallet/Card. Note: this recap does not mention rewarded video; the Q4 rewarded-video plug-in and new placements were teased at RDC as reported by trade press covering the conference.
• eMarketer: Roblox expands rewarded video tools for creators and advertisers — September 16, 2026 report on the RDC 2026 tease: a Studio plug-in in Q4 2026 with drag-and-drop templates, a pre-gameplay surface, and multi-reward rotation.
• MediaPost: Roblox Eyes Expanded Placements For 'Rewarded' Video Ads — September 15, 2026 report on the same RDC tease: the format launched with Google in April 2025, with up to 30-second videos and the Q4 2026 no-code plug-in.